Growing up in his hometown of Chicago, Pedro had always been immersed in a rich variety of art, design and architecture.  He traveled extensively throughout the US, Mexico and Guatemala with his family and each visit to a new place informed his love for, and understanding of, the power of the visual experience.  After receiving his bachelor’s degree in art history from the University of Illinois at Chicago, and a master’s in architecture from the School of the Art Institute, Pedro worked for twelve years in a variety of creative spaces including architecture, floral design, graphic and product design, and event production.  Each of these experiences contributed to his love for the event industry and all the elements involved.  Pedro’s unique background allows him to draw from a wealth of inspiration, working closely with clients to create experiences that are thoughtful, impactful and memorable.  When not working, Pedro is an avid traveler and museum goer, enthusiastic cheese monger (find him at farmers markets around West Michigan) and nature lover, particularly enjoying hikes with his beloved pit-bull mix and brand ambassador, Sunny.